“Mallorca: Destino MICE”, which this year is called “Mallorca loves MICE“, was born in 2017 as a meeting for professionals in the Meetings & Events sector with the aim of promoting the creation of alliances between public and private initiative in Mallorca. The different actors in the sector decide to join and share strategies in order to position Mallorca as a top-level MICE destination internationally.

The first two editions record an influx of about 170 and 220 professionals from the MICE segment respectively, and are positioned in online and offline press with numerous impacts.

With the collaboration of associations of the sector, local institutions and the complicity of the media, Mallorca loves MICE has become a global reference event that contributes every year to greater visibility and professionalization of the sector.

What is it?

We always listen to the suggestions of the MICE professionals who participate in our events and that is why Mallorca loves MICE 2019 will focus on three specific themes:

Trends in events, at local and global level

Transformative experiences

Irresistible technology for events

Like every year, different MICE destinations will participate in a round table in which they will share lessons and failures so that we all get inspired and draw conclusions.

And as always, the main nuclei of the event are training and networking: we invite outstanding speakers and encourage the creation of new contacts in entertaining and original activities.

Round tables will be organized during the conference with destinations similar to Palma and that have managed to attract national and international MICE tourism, as well as important business tourism destinations, both classic and emerging. The associations of the event sector will have a relevant specific weight since they will contribute their perception of the problems present in the industry in Spain. We will also have the participation of representatives of local institutions and key actors such as flight companies and hotel chains.

The conference will provide attendees with the most advanced training for event professionals, which is not available on the island, and presentations by renowned figures in the sector.

A MICE Fair made in Mallorca!

For the first time, the possibility of mounting a stand will be offered to exhibitors who wish more than a table and two chairs, as in previous editions.

Catering companies, suppliers of audiovisual or furniture for events, hostess agencies or companies of design and production of promotional materials, producers and marketers of merchandising or decoration for events: the space dedicated to the expo becomes a small but powerful MICE Fair made in Mallorca.

The Hosted Buyers Program that in 2018 invited 11 national agencies to Mallorca will be expanded with the collaboration of strategic partners. In 2019, about 10 international and 10 national agencies will be guests of Mallorca loves MICE and will be able to see first hand the potential of the island’s suppliers.

The event is organized by the Pidelaluna events team and the Palau de Congressos de Palma and the MPI (Meeting Professionals International) association.

Different production and event management companies collaborate as co-sponsors or present their services in the exhibition space: planners, audiovisuals, hostesses, transfers, photography, catering, merchandising, etc.

Leading collaborators in the sector organise, collaborate and promote ``Mallorca Loves MICE``.





Come to the biggest meeting of MEETINGS & EVENTS professionals in the Balearic Islands!

Edición 2017

Edición 2018



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